The $Value of Search Engine Position
Position #1 compared to #2 on the Google results page isn’t that different is it? What about #10 and #11, can’t matter that much right? Wrong.
An online research network, Chitika Insights, said the value of the #1 spot in Google over #2 is worth DOUBLE the traffic; that’s like one taco or two, $1K or $2K, a 100 mph car or 200 mph car!
Their methodology involved looking at a sample through their ad network in May 2010 of 8,253,240 impressions from Google, broken down by results position.
The first position drove almost as much traffic as positions 2-5 combined and captured 35% off all traffic in their sample. The biggest disparity lied between the bottom of page one and the top of page two; going from 10th to 11th position resulted in a 143% decline in traffic.
Here’s the breakdown:
Google Result | Impressions | Percentage |
---|---|---|
1 | 2,834,806 | 34.35% |
2 | 1,399,502 | 16.96% |
3 | 942,706 | 11.42% |
4 | 638,106 | 7.73% |
5 | 510,721 | 6.19% |
6 | 416,887 | 5.05% |
7 | 331,500 | 4.02% |
8 | 286,118 | 3.47% |
9 | 235,197 | 2.85% |
10 | 223,320 | 2.71% |
10 | 91,978 | 1.11% |
11 | 69,778 | 0.85% |
So how do you get the bulk of the traffic? Maybe you don’t even know where you stand?
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