Boosting your search engine ranking can be a headache. Take notice of these tips to up yours today.
If your business is in the online space, SEO should be one of your main focuses. Your site’s SEO is a great way to gain a share in the online market, so we have compiled a few of our top tips for putting your company at the top:
Give the people what they want
The algorithms that Google, Bing, and other search engines use are so complex that they are beyond the scope of being understood by the singular human mind. That being said, they are optimized to do something simple: make the searchers happy. Therefore, it stands to reason that if you are keeping your site users happy then in turn you will also be keeping the search engines happy.
Don’t be a glutton for keywords
For some time the thinking with SEO was that the more keywords you could stuff into every page of your site, the better. Those days are long gone, and today the call is for quality above quantity. Search engines are equipped to detect when you’re overdoing the keywords for the sake of SEO, and they most certainly are not impressed when they do. Focus on using quality keywords that relate to your company’s specific function, without sounding convoluted or aloof – no business jargon. If you have a business that sells bikes, and you specialize in mountain biking, switch out “bike riding” for “outdoor mountain biking”. SEOs, like potential customers, are looking for specificity. Give it to them!
For more information on how to hit that sweet spot with keywords take a look at this blog post.
No copy and paste
We all learned about plagiarism when our English teachers told us “if you download your paper off the internet, I will find out and I will destroy you.” Perhaps they weren’t quite that threatening, but hopefully their advice sunk in enough so that you know never to pass someone else’s material off as your own. Similarly, search rankings take into account whether your content is original, whether it appears on only your site, or if it pops up on any other sites. If it’s a duplicate, your ranking will be negatively affected by it. Don’t be a copycat, be unique!
A chain is only as strong as its weakest link
You know that type of person who seems to always draw others to them? If they were on a page of a website, you could put their popularity down to internal links. The more pages on the site that link to a given page, the higher the likelihood is of customers visiting that page, and that is a big factor in determining SEO. By the same token, if there is a page that does not provide quality content but has lots of internal links to it, then it may be negatively affecting your site’s SEO. Use your internal links to direct traffic to the pages with some meat on their bones.
In the SEO world, the hare beats the tortoise
Many site owners are not aware that their site’s load speed affects SEO. Just like users don’t want to wait too long for a page to load, search engines will also give you negative marks if your pages are loading at a tortoise’s pace. Amazon put out a calculation that says decreasing a page’s load speed by just one second can cost a company $1.6 billion in lost sales per year. That’s one expensive tortoise! There are great tools available that can analyze your site page by page and tell you what images or pieces of code are slowing you down, and then you can adjust the offenders to speed up your site’s load speed and increase revenue, all in a matter of seconds.
Play the long game
Your SEO rankings are not going to jump to a top-ten spot overnight. SEO is not magic, and there’s no one foolproof way to improve your ranking. These things simply take time. Put all of these tips into practice and be consistent with the quality content you add to your site. Before you know it, you’ll be at the top of your game.
Scan your site for free today over on our website, and we’ll give you a free report on just how well it’s performing with SEO. Click here to get started!