It has now found its way into the world of Pay-Per-Click Google Adword management.
Of course, as usual, access is limited in the beta offering. You need to apply here to gain entry to this nifty new tool.
The script will allow Ad managers (or developers) to:
- Use external inventory data to either change bids or pause/unpause keywords.
- Output account statistics to a spreadsheet from which you can create reports and visualizations.
- Use stats trends over several weeks to change keyword or ad group bids.
The scripting language falls under a tab appropriately titled “Automation” which is becoming one of the hallmarks of Web 3.0.
Users will be able to run JS inside Google Apps Script Infrastructure.