All of us website owners face the universal quest for our sites to be found through Google searches. And that means not only to be found, but to be listed on page 1, preferably in the top 5 search results. Optimizing your website for this purpose is a well known subject, but is there any way of predicting the outcome? Domain Authority is the measure by which a domain can be “scored” to predict how search-engine-friendly it really is. Want to find out how to improve your website’s points?
What Exactly Is Domain Authority?
Domain Authority “is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines”. It can be used to either compare your website to your competitors (or compare your competitors to each other) or it can be used as a measure of “strength” of your own site and how this changes over time. This way you can measure your efforts in creating an easily “found” website.
What Factors Contribute To Domain Authority?
The metric is a point system ranging between 0-100, which is based on a logarithmic measure. This means the higher the score, the harder it is to improve, so the higher your website’s score, the more authoritative your site is. The calculation is based on machine learning, creating a model as to how Google’s algorithm actually calculates the rankings. The calculation includes over 40 factors. Not only does Moz calculate an overall domain authority, it also provides Page Authority of individual pages.
One of the most important factors in Moz’s domain authority score are the number and quality of pages and websites linking to your site.
How To Improve Your Domain Authority
- Good And Bad Links
The first thing to do is to get rid of bad backlinks to your site and increase the number of good links, so:
– Remove bad links by requesting them to be removed, and if this fails, you can disavow them.
– Increase the number of good links to your website either by hiring an SEO agency with connections to reputable sites, or by running some content marketing.
- Make Your Website An SEO Example
It is of the utmost importance that your website is as SEO (search engine optimization) friendly as possible. From a technical point of view your SEO needs to be flawless, which includes your sitemap, metatags and navigation ease. The best way to do this is either to hire an expert to set up a new SEO-optimized website for you, or tweak your existing site as much as possible.
- Content Marketing To Make You Proud
This is the holy grail of SEO and domain authority scores. Content is king. But the quality of it and its shareability and linkability is key. In a nutshell, you need to create engaging content which people will link to and share on their social media channels. You might want to write about ideas in a new way to solve old problems, provide readers with exactly what they are looking for, or perhaps simply create something educational which is also highly amusing. The sky is the limit for your imagination. Just be sure that it fulfills your audience’s needs.
- Internal Links: The Fabric That Weaves A Website All Together
Internal linking is extremely important and often overlooked. It is basically the act of linking to your own pages within a piece of content on your website. When you build up all these links, Google sees them as a web of paths, making your website connected and jointed and easy to crawl. A website without links is a collection of individual pieces without direction or continuation.
- Patience and Determination
Last but not least on our list is the continuous effort a webmaster should make to regularly maintain all of the aspects we mentioned in our list. To improve your domain authority you need persistence and constant effort to make sure your website is as domain worthy as possible.