How To Repurpose Your Website Content Effectively

25th February, 2019 by

Running a website can be tough, especially if that website supports a busy small business. Creating fresh content on a regular basis is likely to be a task somewhere in your to-do list. However, writing, editing, and publishing is often not your number one priority. Luckily, the content you already have might help you boost your search value and give life to your social media pages and website.

After all, once you’ve hit ‘Publish’, the content that you’ve worked so hard for has a tendency to disappear into the abyss of digital content. It’s worth taking some time to breathe new life into your published works.

Today we will cover a few clever ideas on how you can repurpose your existing content without investing too much time or budget.

Taking Inventory

It’s important to assess your content before getting started. Look through your website content and try to sort it into categories according to how well the content was received. Once you have a list of your best performing content, you can start looking at ways to repurpose it and get a little more bang for your buck. Be sure that you read through any older content to check that it hasn’t grown stale, and you will soon be on your way. Below you will find five ways to refresh and repurpose the content you already have.

#1. Send a newsletter.

Great content can easily be repurposed into an engaging newsletter for your email list to drive traffic to your website. Platforms like MailChimp or SendGrid can help you format your email newsletter and get it out to your sending list. Email marketing can be an excellent way to personalize content and create new interest. Always include an Unsubscribe option and include any new products or great deals you have in play. Be sure that you are sending newsletters from a professional email address that includes your brand to avoid being marked as spam.

#2. Record a podcast.

Podcasts have become an incredibly popular method for consuming information, and they are quite simple to make. All you need is a script, a decent recording device (even your phone will do), and a little bit of time. Once your podcast is recorded, upload it to your preferred platform (SoundCloud, Libsyn, Podbean, or similar service) and link your blog to your new recording.

#3. Build an ebook.

Ebooks are a terrific way to bundle existing content to boost brand reputability and authority. This is especially true if you work in a specialized industry or if you offer how-to pieces on a regular basis. Edit and publish your existing content as a ‘Getting started’ guide or DIY ebook. If you don’t have enough content to fill a whole book, consider condensing into a downloadable PDF whitepaper. Create a landing page for your new content and harvest great leads while providing valuable content.

#4. Find a new platform.

Sometimes great content doesn’t get the attention it deserves. Consider widening your audience by enlisting the help of a new platform. By adding LinkedIn or Medium to your regular posting, you will be able to gain a broader spectrum of interest while also making your older content useful again.

#5. Create an infographic.

Readers love infographics. It’s a fact. Visually appealing, informative content will always outperform blog posts. Platforms like Canva or Adobe Illustrator can help you turn your well-performing blog posts into an even better-performing infographic. Be sure edit carefully as you design, as it can be difficult to make changes once your infographic is complete.

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