Holidays can provide retailers and online businesses remarkable sales and rapid recognition of the business. We’ve put together a marketing calendar for 2017 so you can plan your next business moves for the coming year and generate strong results!
Your Marketing Calendar for 2017:
MARCH 17: ST. PATRICK’S DAY
Green and luck is the mindset behind this holiday! With themes for gold, leprechauns, and shamrocks being the driving force, discounting select items with light-hearted and fun messages is a great way to drive business success with this marketing calendar holiday.
APRIL 16: EASTER SUNDAY
Easter is a great way to start off the Spring with easy-to-find specials on your site. Marketing towards kids and products with pastel colors and enriched spring themes on your site is a fun way to enjoy the warmer weather and attract visitors.
MAY 14: MOTHER’S DAY
Products and services geared towards Moms is a fantastic way to generate business. A warm and caring theme is usually used for website design during this marketing calendar holiday. Using a discount code in reference to Moms is critical here, since almost all businesses will be doing so and it’s one of the biggest driver holidays in sales.
MAY 29: MEMORIAL DAY
Hot weather, swimming pools, relaxing in the sun, and most importantly, honoring past service men and women are the driving force behind this holiday. A patriotic theme and celebration to the start of the summer work best here!
JUNE 18: FATHER’S DAY
Similar to Mother’s day, Father’s day should have products and services geared towards Dads. Using a discount code in reference to Dads should be applied as well as a more professional theme being used to attract Fathers to your website.
JULY 4: INDEPENDENCE DAY
Fireworks and BBQs go great with being loud for this holiday. Special promotions fitting the theme, such as buying in sets of 4s and matching red, white and blue with products and services can help bring to life your promotions!
SEPTEMBER 4: LABOR DAY
Summer winding down and breaking into the season of Fall makes this holiday good for summer clearance sales and calming down the website design to more neutral colors.
OCTOBER 31: HALLOWEEN
The season of Fall is in full effect and fun-filled incentives to purchase products go great with orange and more of a bold, larger theme that is somewhat smaller than Independence Day.
NOVEMBER 10: VETERANS DAY
Honoring military service men and women is the proponent of this holiday, so offering promotions and discounts with them in mind works well here.
NOVEMBER 23-24: THANKSGIVING AND BLACK FRIDAY
Combining family time, food and shopping makes these two days the official start to the shopping season! Encouraging shoppers to your site by offering large discounts and online offers are expected here, with bargain hunters wanting the best deals possible. As a result, this is the most important marketing calendar holiday to prepare for. Enticing action from the customer is the key here so make sure to have an offer that they can’t get anywhere else!
NOVEMBER 27: CYBER MONDAY
This is where flash sales, discounts, promotions and even contests play a huge part in the year. Email marketing and ease of access to heavily trafficked areas should be considered here.
DECEMBER 25: CHRISTMAS
Being cheerful with Winter ads with cozy feelings is what the customer wants on this holiday. Last-minute shopping combined with small discounts work wonders here and is usually the best time to focus on gift specials.
DECEMBER 31: NEW YEAR’S EVE
Resolutions and end-of-year sales create good results while preparing for the New Year. This is also a good time to test the waters with new products and services not offered before.