If you are a website owner, odds are that you have pages of great content that aren’t getting the attention they deserve. You know that your content adds value, but you are struggling to get it to readers. A major issue for content marketers is creating an audience and promoting engagement with website materials.
Luckily, there are many ways of getting your content to work for you. Increased readership leads to an increase in website traffic, search value, and even sales. A popular method among marketers is to enlist the help of a Content Syndication Network as a platform to republish and repurpose website content. Content syndication networks, in particular, might be exactly what you need to boost readership and develop your audience.
What are content syndication networks?
Content syndication occurs when web content from various sources is collected, sorted, and published on third-party websites. Readers can then use one website to view a variety of content on hundreds of subjects. Published content includes blogs, videos, infographics, articles, whitepapers, or anything else that lives on your website and adds value to readers. See a few of the most popular content syndication networks below:
Formally known as Inbound.org, GrowthHub is a top content syndication network.
While typically used as a social media network, many businesses have found that LinkedIn is a great place to improve audience engagement.
Known for its incredibly easy-to-use interface, Medium is a tried and true content syndication network.
SlideShare is part of LinkedIn and is used solely to publish slide decks of various products, projects, and educational processes.
Our list is not exclusive. Many marketers also use Quora, Outbrain, Taboola, and more. Syndicated networks work as an advantage for smaller websites because they typically have pre-established audiences already searching for the content you are providing. By republishing on a third-party website, you can harvest traffic back to your website. This directly translates into improved SEO, site visibility, and brand credibility.
How content syndication networks work
Typically, when website owners want to feature their content on a content syndication network, they will visit the website and create an account. From there, website owners can choose how often they post, the content they want to post, and who to follow.
It is worth taking the time to follow others in your industry or any influencers that you may be interested in. Be sure to take advantage of any tagging that exists within the account or any keyword opportunities that exist.
Content syndication network benefits
As well as reaching new audiences and making the most of the content you create, publishing on content syndication networks provides a variety of benefits, a few of which are listed below:
- Build brand authority by appearing in the same platform as brand authorities
- Provides long-term search engine optimization benefits by building your link profile
- Creates a direct avenue back to your website for interested parties
- Adds additional value to content through user engagement
All that’s left is to get started now that you know the basics of content syndication. Be sure that you have the tools, services, and quick loading website necessary for content marketing growth. To learn more about if your website is up to speed, visit WestHost.com or our knowledgebase.