According to recent statistics released by YouTube, over 800 million unique users visit the site each month and that traffic from mobile devices had tripled since 2011. These statistics are quite endearing for most marketing executives, either big or small, as it offers a cheaper alternative to advertise to a global target audience. In addition, most of the site viewer’s fall under the ‘favored demographics‘ category that gives the site an inherent advantage to attract entertainment advertisers.
However, while there is a lot of buzz and interest regarding this emerging advertising platform, uncertainty and lack of information hamper most people from monetizing their traffic on YouTube. To shed light on this pertinent issue let’s look at some of the ways one can benefit from their YouTube videos.