Is your business’s blog producing positive results? Here are some easy tips to improve your blogging experience.
In our last post, we reaffirmed the importance of having a blog for your business. Boosting SEO, creating organic content for your social media platforms and engaging with clients are just a few ways your business can benefit from running a blog. If you still need a nudge to get a blog set up, consider this: small businesses with their own blogs get 126% more leads from potential new customers than their competition.
Now that you’re convinced that you need a blog for your business, let’s look at how you can improve your blog to increase conversions on your site. If you already have one but it seems to be slipping a bit, consider applying these tips to get back on track.
So here you go, 5 tips for blog success:
- Know your objective
Before diving into your blogging adventure, take a step back and determine what it is you want to accomplish. First off, who is your target audience? Are they already savvy in your industry? Or will you need to define simple terms to make sure they understand what you’re saying?
After you have a defined audience, determine which route you’ll be taking with your blog. Are you going to write articles explaining how your products or services work, or do you want to create a humorous blog that will entertain your customers? Although you can at times stray away from your initial plan, make sure you ultimately know where you’re going with your blog.
- Keep your posts concise
No one wants to read a novel when they arrive at a blog post. In fact, most people want to just get the facts and move on. Most successful bloggers make a point, inform their audience and conclude. Avoid going off on tangents or including unnecessary details.
Although there is no definitive rule, most blog posts should sit somewhere between the 300-500 word limit. This can vary greatly depending on the subject matter, but the idea is to get your point across as quickly as possible.
- Use keyword analytics
Building off of what you want to accomplish with your blog, come up with a list of keywords that you want to target with your content.
For example, if you’re creating a blog for your web design company, you could target the following keywords:
- Bounce rate
For each keyword, focus on a post that will go more in-depth on the topic. Then, you’ll have content on your site that answers common questions from potential clients.
Google AdWords is a great place to start when it comes to keyword analytics. With this service you can search network campaigns, get performance insights and see keyword ideas.
Avoid keyword stuffing, which means you excessively throw in keywords in order to get noticed by search engines. Google and other search engines recognize this and will dock sites that do it. Instead of keyword stuffing, create quality content around your keywords.
- Make your blog interactive
A great aspect of a blog is that you can use it to interact with both current and future clients. Make sure you include a comments section at the bottom of each post so that your readers have a place to respond to your article. You can always nudge your readers with a question at the end of each blog post.
Social media also plays a large role in keeping your blog interactive. Share your blog posts on Twitter, Facebook and LinkedIn to drive new customers to your website. Having your posts on these social media platforms gives your readers an additional place to make comments and ask questions.
- Just keep on writing
There will be times on your blogging journey when you’ll feel like you’ve hit a wall. Take a quick break, but then get right back to writing. This is the only way you’ll get better at coming up with blog posts. Seth Godin, a famous marketer and entrepreneur, finds time to write a blog post every single day. Some are only a couple of paragraphs, but he always finds a way to write something. This consistency has led him to create one of the most followed marketing blogs online.
Not every single post you write will be a viral sensation, but just keep on writing! The results will come!