Does your homepage draw people in or drive them away? Read about the essentials you need to have on your homepage.
First impressions are everything. Once someone has made an assessment, it’s hard to change their mind. This couldn’t be more true when it comes to web design. An intriguing design that is functional and appealing to a visitor will keep them on your site, and encourage them back in the future.
However, on the other end of the spectrum, a poor or sloppy design will drive your visitors away before they even see your Call To Action (CTA). In today’s digital age, even those without any knowledge of web design can immediately assess whether or not a website is functional and visually appealing, just as they would assess a physical store.
A visitor will generally make a judgement of your site in three seconds or less. In fact, some research shows that in as quickly as one second, someone will determine whether the site is worth their time or not. Load times can greatly affect your visitor’s first impression (40% of people will leave a website if it takes longer than three seconds to load), as well as your site’s layout and overall design.
What your headline says, where your CTA is located and which images you include will all play a critical role in how well your homepage attracts new visitors and keeps the current ones on your site. What else does your homepage need? Check out HubSpot’s 12 essential elements to a successful homepage:
Infographic created by blog.hubspot.com