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Category Archives: Marketing & Advertising

Why You Shouldn’t Ignore Google +

If you are using social media tools to help blog or website visitors share your content and/or have WordPress integrated for Facebook, you have taken one important step in driving traffic to your site. But if you are limiting your efforts to Facebook, you are ignoring an increasingly important social media platform – Google+. Although [...]
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Five Improvements to YouTube for Website Owners

Having a YouTube channel has become an important feature to attract, engage and retain web traffic. To enhance user experience and ease content creators tasks, YouTube has been developing and launching some new technical features. As of late, the attention of channel owners has shifted from the number of videos uploaded to the rate of [...]
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Five Great Ways to Monetize Traffic on YouTube

According to recent statistics released by YouTube, over 800 million unique users visit the site each month and that traffic from mobile devices had tripled since 2011. These statistics are quite endearing for most marketing executives, either big or small, as it offers a cheaper alternative to advertise to a global target audience. In addition, [...]
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Several Ways SMBs Can Benefit from Using Yammer for Their Employees

Yammer is a social media tool specifically designed to help businesses of all sizes increase productivity and connect employees with one another. It is a convenient, secure way for you and your team to communicate and share relevant experiences and knowledge. There are several ways Yammer can be a benefit to your business.
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Five Alternative Platforms to YouTube for Uploading and Sharing Videos

YouTube is the world’s most popular video sharing site, but they have been increasingly hard on users for posting content. As such, you may be in search of other ways to market your videos. Luckily, there are a number of sites that are a viable alternative to YouTube.
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Adopting a Micro-strategy Towards Website Data Inside Google Analytics

You have probably heard about the term Big Data, a gigantic movement underway in cloud computing, designed to analyze huge clusters of data sitting inside document folders, image banks, giant databases, email archives and other repositories, which many believe hold hidden pearls of wisdom and could make bigger companies more agile and competitive. Meanwhile, smaller [...]
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7 iPad Tips for Web Designers and Bloggers

The iPad is a great tool for viewing content, interacting with productivity apps, and giving consumers and staff the ability to work from any location without lugging a bulky Windows or Mac laptop around. However, as designers, developers, and copywriters you may hit a brick wall when it comes to those handy features that are [...]
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Firefox creates buzz around browser with 2012 Flicks Awards

Two things Mozilla Firefox does very well: Build a great browser AND deploy clever content marketing strategies. One of the more imaginative ways it creates a buzz around its famous browser (and integrates social media) is the foundation of an annual film contest called Firefox Flicks that is open to a global audience. The contest [...]
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Five website tips relating to Google

You may want to give your website a bit of extra juice. Here are five tips to help you get the most out of your online presence. Is there a way to quickly boost my rankings? Yes, maybe! Installing Google Plus may indirectly increase search engine rankings. How fast or how high is unclear, but [...]
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Google Apps Gaining Critical Mass. Is The Enterprise Market Next?

New data is emerging that Google Apps may be on the verge of breaking the $1 billion mark in annual revenue. The evidence is circumstantial collected by Backupify a Google ISV, who surveyed 8000 Google App domains representing nearly a million users. Interestingly, at least half the user base appears to be small business orientated [...]
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