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What’s Klout All About?

Influence
Barak Obama’s is 99 and Justin Bieber’s is 92. Pretty much anyone who’s active online can have a Klout score. But why would you want one?

According to the online marketing agency Maccabee, as many as 40 million photos are shared on Instagram every day, and Twitter clocks up an average of 500 million tweets every 24 hours. Pinterest, meanwhile, gets 1,090 visits a minute.

There’s no denying social media sites have our attention.

But harnessing the power of this attention for your business is easier said than done. That’s where Klout comes in. Launched in 2009, Klout was developed to rank social influence online. A Klout score is a number between 1 and 100, which is based on the activity of a person’s or business’ social networks. The more influence a person or business has, the higher their Klout score is.

So what has this got to do with your business? Use Klout correctly, and you can reap the following benefits…

Customer insight
When you sign-up to Klout, your profile will tell you who interacts with your social media output the most. It will also tell you what their Klout score is, so you know how important their interaction with you will be for your business. You’ll also get to find out what subjects these people are interested in, so you can tweak your social media output to make it more relevant to them, keeping them coming back to your social media sites for more.

Motivation
Your Klout score changes on a daily basis. On your profile, you can watch it grow and shrink on a graph. When you see your figures dip, it incentivizes you to act. Action can be taken by both upping your social media output, and by tailoring it so it’s more likely to be shared by your audiences.

Testing
Klout can be used as a platform to test the keywords and phrases you use in your social media output. You can easily gauge the success or failure of comments, tweets, and posts. You’ll know which keywords create a buzz and which ones don’t.

Analysis
Klout is a great key performance indicator. It should not be your only KPI, but it can be useful at ranking your content marketing. Online marketing writers use Klout to determine if the content they publish is able to generate income for the company. It shows whether a company’s blog post generates traffic and sales or not.

It takes less than 5 minutes to get yourself set up on Klout. Sign-in to the website with your twitter or facebook log-ins and it will generate a score for you in seconds. It will take up to a day for the site to generate information about your top influencers. After that, you’ll be good to go.

About Jake Neeley

Jake Neeley is a content marketing and social media geek who loves learning, outdoor sports (especially those in Utah mountains), and time with the fam. Connect with Jake on Google+, Twitter, and LinkedIn.

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One Comment

  1. Posted February 20, 2014 at 4:17 am | Permalink

    I use klout to keep track of my own performance on social media but also how influencer are the people I follow over all. Especially on Twitter were I have an app that shows me the klout score directly there. The number of followers shows me how well their twitter account is doing but the klout score shows their over all performance as a social media influencer.

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