“Call us at 1-866-584-6757 and record an audio post for your blog” ~ Tumblr
The above is just one piece of functionality indigenous to the Tumblr blogging site that is taking the web by storm. PC Mag reports that that Tumblr now has over 40 million blogs worldwide.
“Tumblr use has skyrocketed in the last year; from 6.9 million unique U.S. visitors in November 2010 to 15.9 million a year later, according to comScore,” said PC Mag.
“Those gains have allowed it to come full circle; last week, Tumblr became a sponsor, along with Google and Microsoft, of the New York Tech Meetup, the start-up conference at which it presented its product back in 2007.”
In the last year, page views have jumped from 2 billion to 13 billion per month, according to TechCrunch. This is going up by 40 million each day and pushes it past Wikipedia.
It began life as a simple publishing platform for writers who were, well, not really writers! They wanted to share content they all loved but also have the ability to customize the look and feel in ways not possible with other social sites like Twitter or Facebook.
One of its signature-features, and very popular, is the re-blog function which is similar in nature to a re-tweet on Twitter.
“Something goes up on my blog, you love it, you can rip it out, put it on your blog while giving me attribution. By the way, that’s now become the most predominant behavior on Tumblr, where every post on Tumblr is re-blogged an average of nine times,” said founder David Karp.
“There was a Harvard Business Review study found this stat like 10 percent of users on Twitter create 90 percent of the content. On Tumblr it’s actually inverted,” he said.
From Karp’s point of view, Tumblr is now a dominant form of syndicated content to sites like Facebook and Twitter, which are not original content creators.
“If you look at my Facebook profile, it’s mostly posts that have been syndicated from my Tumblr blog and lots of people on my Facebook feed commenting on them and interacting and liking them. We actually get more traffic from Facebook and Twitter than we do from Google today.”
Karp also told PC Mag that Tumblr is embracing the App revolution, just like Faceboook and Twitter. An example he cited related to SoundCloud, a popular social sharing site for uploaded voice, sounds and music.
“You have a little search bar and you type in whatever song you’re looking for, a big list drops down, you can click it and it’s on your blog right there. We haven’t done Spotify yet, although I’d wouldn’t rule that out. I think the Internet is in a pretty spectacular place right now where … a lot of these companies are really looking to specialize and they’re offering really great special-added services.”