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The $Value of Search Engine Position

Value of SEO, SEO analysis

Position #1 compared to #2 on the Google results page isn’t that different is it? What about #10 and #11, can’t matter that much right? Wrong.

An online research network, Chitika Insights, said the value of the #1 spot in Google over #2 is worth DOUBLE the traffic; that’s like one taco or two, $1K or $2K, a 100 mph car or 200 mph car!

Their methodology involved looking at a sample through their ad network in May 2010 of 8,253,240 impressions from Google, broken down by results position.

The first position drove almost as much traffic as positions 2-5 combined and captured 35% off all traffic in their sample. The biggest disparity lied between the bottom of page one and the top of page two; going from 10th to 11th position resulted in a 143% decline in traffic.

Here’s the breakdown:

Google Result Impressions Percentage
1 2,834,806 34.35%
2 1,399,502 16.96%
3 942,706 11.42%
4 638,106 7.73%
5 510,721 6.19%
6 416,887 5.05%
7 331,500 4.02%
8 286,118 3.47%
9 235,197 2.85%
10 223,320 2.71%
10 91,978 1.11%
11 69,778 0.85%

So how do you get the bulk of the traffic? Maybe you don’t even know where you stand?

Check this out; our in-house design and development team just launched an SEO site analysis report providing you with an in depth analysis of your website. It’s not free but we are doing a 25% off promo; what type of a product launch would it be without a special? ;) Get the SEO analysis for $75 now rather than the normal $99 later.

SEO analysis tool, SEO analysis report
With many elements affecting your website’s ranking it is important to be aware of them and their effect. The analysis report will set you up to take control, increase exposure and drive organic traffic… the ‘knowledge=power’ philosophy at work.

The SEO report is easy to understand and shows how your site is performing, or not performing, in the SEO arena. It includes info on site speed, keyword targeting and performance, on-page optimization, competitive analysis, and other recommendations.

Ok I’m done with our pitch but it’s seriously worth your time and money… you could skip eating out and make your own lunch four times to save enough money for an awesome SEO analysis; do it!

Use our design quote form here to order the SEO Analysis.

About Jake Neeley

Jake Neeley is a content marketing and social media geek who loves learning, outdoor sports (especially those in Utah mountains), and time with the fam. Connect with Jake on Google+, Twitter, and LinkedIn.

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