SEO stands for search engine optimization. Search engines attempt to satisfy you (the searchers) by providing the most relevant results based on your keyword search. If you can easily find what you’re looking for from the search engine results, consider yourself a satisfied customer and you’ll likely return to that search engine in the future.

Results found on the left-hand side of the search engines are called organic or natural results. Achieving high rankings in these results is the aim of SEO.

In some aspects, SEO is similar to PPC with respect to keywords. Before you do anything, you should choose relevant keywords that you want to rank for. Keep in mind that it is going to be much harder to rank for generic keywords than it is for specific keywords. If you service a specific area, I’d suggest including a geographic indicator like a city, state, or region within your keyword.

Although there are many things you can do to optimize your website, SEO can basically be broken down to on-site and off-site optimization. This can literally be interpreted as optimizing your website structure and content (on-site) and optimizing the volume and manner of backlinks to your website on other sites (off-site).

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There’s an old adage that says “If a tree falls in the forest and no one’s around to hear it, does it make a sound?” Although the answer is debatable, I pose a similar question pertaining to today’s internet world: If you create a website and no one knows about it, does it exist?

This brings up the omnipresent dilemma of marketing your website online in the hopes of drawing visitors. Regardless of what you have to offer on your website, your visitors are the lifeblood of your website.

So, how do you get visitors to your site? There are traditional marketing mediums to draw attention to your site, i.e., TV, Radio, Newspaper, Magazines, but I suggest online marketing. There is one big difference between traditional marketing and online marketing: Traditional marketing requires you to search for your audience, while most online marketing has your audience searching for YOU.

The main means of online marketing are online directories, pay-per-click (PPC), search engine optimization (SEO) and social media. I’ll go through each of these in detail to explain exactly what they are and how they can bring more visitors to your site.

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Admit it, most of you with a job that involves staring at a computer screen for 8 hours a day have been caught surfing the wonderful Web. For many of you, this may have happened more often than you’d like to admit.

While in the middle of your reprimand did you ever have the chance to prove that your frivolous web surfing was actually making you more productive? Well, now you can.

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We would like to congratulate Lance for his outstanding contributions in client service excellence! Lance has not only been a valuable asset to our Sales team but he has also been instrumental in maintaining some of our social media campaigns. Clients who have had the pleasure of working with Lance have commended him on his ability to listen carefully and take decisive action in resolving their needs quickly. Lance has an easy-going demeanor and contributes to a positive work environment for everyone. We appreciate his hard work and focus in helping clients to achieve their business goals.

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To celebrate the new season at WestHost, we recently held a party at Von’s Park in Providence, Utah. This was actually held just five days after I started working here at WestHost. In a sense, I was like some of our newer clients—trying to get better acquainted with WestHost and its employees.

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